The multi-faceted creative campaign called "Live Your Story" at Molloy is centered around THE BOX. Molloy college, a liberal arts university in New York, wanted to celebrate the unique paths and passions of their diverse student body and the solid foundation that a Molloy eduction provides. The “red box” represented a launching pad to success.
Agency Austin Williams hired 91 East Productions to bring this vision to life! We were strategic in representing the full spectrum of archetype of the Molloy community from undergrads to athletes, nurses to working MBA students.
The result was a powerful campaign that provided record breaking attendance at Molloy’s recruitment events.
This is a literal storytelling platform to allow Molloy to articulate the ‘Live Your Story’ tagline to students, prospects, faculty, alumni and other stakeholders.