:30 SPOT "Right Choice, Right Now"The outbreak of the COVID pandemic and the subsequent lockdown of many businesses led to a change in the advertising landscape starting in March 2020. Many industries, including Molloy College, had to change their messaging and strategy to clients - quickly-evolving, emphasizing safety and new learning protocols.
The goal was to use existing footage, both stills and video to bring attention to new students and maintain currents ones. Molloy: the Right Choice, Right Now!